Which? investigation reveals fresh food delivered on use-by date
UKPulse Consumer Desk
A Which? investigation using mystery shoppers found instances of fresh food being delivered on the same day as its use-by date by online grocery services.
- Mystery shoppers helped Which? investigate online grocery deliveries.
- The investigation found examples of fresh food being delivered on its use-by date.
- Paying more for groceries does not guarantee fresher or longer-lasting items, according to the findings.
An investigation by Which? has uncovered instances where fresh food was delivered on the same day as its use-by date by online grocery services. The findings come from an inquiry that utilised mystery shoppers across the country to assess the delivery services of some of the UK's largest supermarkets.
Senior retail researcher Hannah Walsh revealed the results, which indicate that a higher price paid for groceries does not necessarily equate to fresher or longer-lasting items.
What this means for you: When ordering groceries online, you may receive fresh food items on their use-by date, regardless of the price paid.