X is winding down its existing Revenue Sharing program and replacing it with Original Content Rewards. The new program will require participants to subscribe to a Premium tier and meet qualifying thresholds for follower count and impressions. Original content will be defined as reporting, analysis, photos, videos, memes, and graphics created by the poster, as well as commentary that adds meaningful original value.
X Replaces Misaligned Revenue Sharing Program with Original Content Rewards
UKPulse Money DeskX, the social media platform owned by Elon Musk's SpaceX, is replacing its existing Revenue Sharing program with Original Content Rewards, effective September 8.
- X will stop accepting new participants in the Revenue Sharing program
- Existing participants will continue earning money through September 7
- Original Content Rewards will require participants to subscribe to a Premium tier and meet qualifying thresholds
Why this matters: The change aims to align incentives with bringing net new content to the platform instead of maximizing payouts.
What this means for you: If you're an influencer or creator on X, you'll need to adapt to the new program and meet the qualifying thresholds to continue earning money.