Property portal Zoopla has been unveiled as the official front-of-shirt sponsor for The Hundred's Manchester Super Giants, with its distinctive branding making its debut on the team's playing kits at Lord's yesterday. The partnership, which covers the entire 2026 season of the popular cricket competition, sees Zoopla's logo prominently displayed on both the men's and women's playing attire.
The announcement coincides with the start of The Hundred tournament, with Manchester Super Giants kicking off their campaign with a seven-run victory over London Spirit. The sponsorship is a strategic move for Zoopla, forming part of a broader consumer marketing initiative designed to connect with homeowners and individuals considering a move, particularly as the property market anticipates its autumn selling season.
Paul Whitehead, CEO of Zoopla, highlighted the synergy between the property market and The Hundred's audience. He stated that the partnership positions Zoopla directly in front of its target demographic: homeowners and those contemplating their next property transaction. Whitehead emphasised The Hundred's ability to offer both national reach and a sense of local pride, making it an ideal platform to convey Zoopla's message ahead of a crucial period for the housing market. Zoopla also plans to provide customers with opportunities to win tickets to matches throughout the tournament, which features cricketing stars such as Jos Buttler and Smriti Mandhana.
Vinay Chopra, chief executive of RPSG Sports, expressed enthusiasm for welcoming Zoopla as the club's first-ever front-of-shirt sponsor. He noted that the significant partnership reflects the growing momentum of Manchester Super Giants as a new team and the attractive opportunities it presents for prominent brands. James Young, head of commercial growth at Manchester Super Giants, added that The Hundred offers a unique avenue to engage with a younger, family-oriented audience, a factor that particularly appealed to Zoopla.
This collaboration underscores the increasing commercial appeal of The Hundred, now in its third season, as it continues to attract major sponsors looking to tap into its diverse viewership. For the property sector, aligning with a high-profile sporting event offers a direct channel to a wide cross-section of the UK population, many of whom are either current homeowners or aspiring buyers. This visibility is particularly valuable in the current climate, where the housing market continues to see regional variations and evolving mortgage conditions.