Bhav Singh, founder and CEO of Sandbox Group, has argued that the ongoing debate about screen time should shift its focus from the duration of use to the nature of the content consumed. Singh, formerly vice president of Paramount Global and a non-executive director of BBC Commercial, suggests that technology is merely a tool, and its impact depends on how it is utilised.
Singh advocates for an approach where technology is designed to enhance users' lives, promoting cognitive performance, healthier habits, and resilience. He cites his company's work in helping children develop life skills and applies this thinking more broadly to adult development.
He also notes the increasing recognition in the AI age that adults require continuous skills development and support in building healthy habits. Singh references the new NHS initiative to reward people for taking steps as an example of an intervention that encourages new habits in adults.