A range of free birthday treats are available from various retailers and food chains for those signed up to loyalty schemes and apps. These offers include free cakes, meals, beauty items, and cinema snacks.
Chain coffee shops and bakeries like Greggs, Costa, Caffè Nero, Krispy Kreme, Gail's, Subway, and Ole & Steen provide a free sweet treat, such as a cake, cookie, muffin, or doughnut, to members who have registered their date of birth in advance. Lidl Plus members can claim a free bakery doughnut within seven days of their birthday.
Fast-food options include a free Whopper or Plant-Based Whopper for Burger King members and a free small noodle box from Chopstix. However, many restaurant offers, such as those from Harvester and Zizzi's, are buy-one-get-one-free deals on main meals rather than completely free items. Some brands, including Turtle Bay and Bella Italia, offer money off a total bill, often with a minimum spend.
Fashion brands typically offer birthday discounts, while beauty gifts may be linked to purchase history or require an additional purchase. For example, Space NK members can receive a free set of three beauty minis if they have shopped with the retailer in the previous year. Odeon Extras members can claim a free large popcorn without buying a cinema ticket.