The Competition and Markets Authority (CMA) has today, 23 September 2026, published strengthened proposals to provide Google Android and Google Chrome customers in the UK with greater choice and control over their search services. These updated proposals reflect the increasing use of new services like ChatGPT and Perplexity for online information.
Under the proposals, Google would be required to offer Android and Chrome customers a choice of search services when they first use their phone or open Chrome, followed by an annual prompt. This includes allowing AI assistants to be featured if they meet relevant technical and security requirements.
Additionally, the proposals mandate that search providers on choice screens must clearly and accurately attribute publisher content, enabling users to access source content and understand where search results originate. The CMA is inviting views on these updated proposals until 9 October, with a final decision expected by the end of the year.