Drivers across the UK are being advised to exercise extra caution as the peak season for deer-related vehicle collisions approaches. GEM Motoring Assist has identified October through to December as the highest-risk period for strikes, coinciding with the annual 'autumn rut', darker evenings, and busy rush-hour travel.
The road safety organisation warned that these incidents are not limited to quiet rural roads, with deer frequently straying onto major A-roads and dual carriageways. Figures from the British Deer Society indicate that over 40,000 deer die in collisions nationwide each year. The RSPCA estimates that the resulting vehicle damage costs drivers at least £17 million annually.
James Luckhurst, GEM head of road safety, stated that the coming weeks bring a predictable seasonal risk that can catch drivers out. He advised drivers to recognise the risk, reduce speed where deer may be present, and continuously scan the road and verges ahead. If a collision appears unavoidable, motorists should brake firmly if safe to do so, but avoid sudden swerving, as this could lead to a more serious collision with oncoming traffic or roadside obstacles.