Premium hospitality packages for Euro 2028 in the UK and Ireland are set to go on sale next week. These offerings, provided by Beyond Hospitality, the exclusive provider for the tournament, include a range of experiences from luxury lounges with celebrated chefs to fan hospitality options.
Prices for these packages will start at £900 per person, with more elaborate options reaching £3,500 per head. A notable feature is the introduction of "conditional final" tickets, which offer an automatic refund if the buyer's team does not qualify for the Wembley final.
Beyond Hospitality has also stated that it will not implement dynamic pricing for reductions in ticket costs. The company expects to sell the majority of its packages before the tournament begins in June 2028, with 60 per cent of buyers anticipated to be from the British Isles.