The current level of rage surrounding football is described as genuinely astonishing, with online algorithms contributing to an addictive environment of conflict. This phenomenon is seen as part of football's 'age of rage' escalating to another level.
The author notes that vast expertise and resources have been invested in creating this 'irresistible machinery' that promotes 'beef-culture' and a narrative of opposition. This includes the rise of celebrity football chat-casts, which are described as industrial-scale, seed-funded waffle designed to shout above the noise.
An example cited is the online response to the Manchester City verdict, which, despite being a regulatory ruling on financial rules, generated an 'astonishing post-truth online response' involving the urge to assail and dehumanise over an interpretation of accountancy practices.