Gaming Costs Vary, With Mobile Phones Most Common Device for UK Adults
UKPulse Consumer Desk
Many assumptions about gaming, such as the need for costly equipment or constant new releases, do not reflect how most people play. Over half of UK adults played games in 2024, with mobile phones being the most used device.
- 53% of UK adults played games in 2024, according to Ofcom's 2025 report.
- Mobile phones were the most common gaming device at 34%, followed by consoles at 24%.
- The UK games market generated £8.764 billion in consumer spending in 2025.
Gaming is often associated with expensive equipment and a constant demand for new releases, but this view does not capture the diverse ways people engage with games. The cost of gaming can vary significantly depending on the device and games chosen.
Ofcom's 2025 report indicated that 53% of UK adults played games in 2024. Mobile phones were the most frequently used device for gaming, accounting for 34% of players, while consoles were used by 24%.
The UK's games market saw £8.764 billion in consumer spending in 2025, according to Ukie. However, this figure represents the overall market and not an average household's expenditure.
Digital marketplaces like Eneba offer game keys and gift cards, providing options for selecting digital products with specific platform and regional compatibility. Consumer guidance suggests checking payment settings and reviewing bills to manage spending.
Why this matters: Understanding the diverse nature of gaming participation and costs can help individuals make informed decisions about their discretionary spending.
What this means for you: You can manage gaming costs by using existing devices, choosing free-to-play options, or setting limits on purchases, rather than assuming new hardware or constant new releases are necessary.