According to a recent report, Gen Z is embracing unorthodox job search methods in the face of an uncertain UK job market. Sibusisiwe Khupe, 26, is one example of this trend. After being laid off from her role at London marketing agency Wieden+Kennedy, Khupe turned to social media to find her next full-time job.
Young workers in the UK have been facing increasing challenges in the job market, with many struggling to find employment. Unemployment rates among 16- to 24-year-olds are higher than the national average, with 14.1% of this age group currently out of work (Office for National Statistics, 2025). In response, Gen Z is leveraging social media platforms to network, build connections, and, increasingly, find employment.
Instagram, in particular, is gaining popularity as a job search tool. The platform's visual nature and high engagement rates make it an attractive space for job seekers to showcase their skills and personalities. Some job seekers are even using dating apps, such as Tinder, to connect with potential employers.
While this shift towards social media job searching is not without its risks, it is a reflection of the changing nature of work and the need for job seekers to adapt. As the UK job market continues to evolve, it will be interesting to see how social media plays a greater role in employment searching.
For job seekers, this means being strategic and creative in their approach to finding employment. By leveraging social media, networking, and building connections, young workers can increase their chances of success in a highly competitive job market.