Google has announced that users will now be able to remove visible watermarks from its AI-generated images, videos and songs. The company said the change will not affect the invisible SynthID watermark or C2PA standard-related metadata.
Josh Woodward, Google's VP for Gemini, said in a post on X that the toggle will be available for Nano Banana, Omni and Lyria models. He added that the setting will be available in Gemini and Google's video editor Flow, with support for Search coming soon.
The move reflects an evolving approach to labelling AI-generated media, as visible watermarks can make content less useful for professional and creative work. Woodward wrote: "We're striking a balance here between creative control and safety: while the visible watermarks are now optional, invisible SynthID watermarks and C2PA metadata are still being used for transparency. So you can still use Gemini or Search to see if an image was AI-generated."
The feature is rolling out in the coming days. Once available, users can go to Settings > Media Watermark to turn the visible mark on or off. Google is also open-sourcing a new library called Credentio to let developers embed a local validation mechanism in their apps.