The government has launched a new drive urging hundreds of thousands of pensioners to check if they are eligible for Pension Credit. This income top-up can provide an average of over £4,500 annually to low-income pensioners.
As part of the campaign, 660,000 leaflets will be distributed to households in seven specific areas across the UK. These areas, including Glasgow, Birmingham, and Manchester, have a high proportion of low-income pensioners.
The advice aims to guide pensioners through the application process and address common misconceptions, such as the belief that homeowners or those with savings cannot claim. The initiative follows a previous awareness campaign in 2025, which saw an additional 33,500 applications for Pension Credit.
Minister for Pensions Torsten Bell stated that too many pensioners are missing out on support they are entitled to. Morgan Vine of Independent Age highlighted that over a million eligible older people did not receive Pension Credit in 2023/24, missing out on a combined £2.5 billion.