Harry Potter actress Jessie Cave has highlighted the potential of online hair content, revealing she made over £15,000 on her first day on subscription platform OnlyFans. Cave, known for her role as Lavender Brown, joined the platform in 2025.
She has openly discussed creating non-explicit videos focusing on her long hair, which include brushing, plaiting, styling, and simply playing with it on camera. Cave stated in August 2026 that her earnings from the platform have surpassed her total income from her acting career.
Her experience underscores a significant online audience for hair content, suggesting various ways individuals could potentially monetise their hair. This can include paid subscriptions, selling individual videos, YouTube advertising, creating videos for brands, using affiliate links, or even hair modelling.
The audience for such content ranges from those seeking relaxing ASMR experiences to individuals with a specific attraction to hair. Creators can choose to make non-explicit material, as Cave has done, and can test ideas on free platforms like TikTok, Instagram Reels, and YouTube Shorts before investing heavily.