Oktoberfest-inspired events are experiencing a surge in popularity across the UK, with numerous locations hosting tributes to the German festival. These events range from small bars to large marquees in various cities.
Wünder Harbour in Folkestone, Kent, for example, has seen its popularity grow significantly since it began in 2023, expanding from a single weekend to four weekends. Organisers of some UK events aim for a broader appeal, with some being family-friendly affairs offering entertainment beyond just beer.
The original Oktoberfest in Munich, which started in 1810 to celebrate the wedding of Crown Prince Ludwig of Bavaria, now lasts more than two weeks. In 2025, the Munich event attracted 6.5 million people who consumed 6.5 million litres of beer. Visitors to the Munich festival include families, work colleagues, young people, and senior citizens, with about 30% of attendees coming from abroad.
British beer halls, such as Albert's Schloss, are also participating, with branches in Manchester, Liverpool, Birmingham, and London celebrating Oktoberfest for five weeks. Some organisers suggest the immersive nature of these events, with actors, bands, and fancy dress, contributes to their appeal, alongside the desire for a comprehensive night out.