Porsche, the German sportscar manufacturer, is bracing for a contraction in sales and plans to cut 9,000 jobs. The company intends to prioritise top-end models as it navigates these challenges.
Deliveries for Porsche have already decreased by almost 10% since 2022. This downturn is attributed to falling demand in China and tariff problems in the US, which are two of the brand's key markets.