A nationwide survey conducted by Freshwater Strategy has revealed a shift in public sentiment regarding the UK's direction. The latest results, the 20th such survey since January 2025, show a decrease in the number of voters who believe the country is heading the wrong way, now at 66%.
Conversely, the percentage of people who feel the nation is on the right track has increased to 29%. This marks a change from the average of 72% dissatisfied voters and 20% satisfied voters recorded between January 2025 and July 2026.
Prime Minister Andy Burnham, three weeks into his position, has achieved a net approval rating of +12. His favourables stand at 42%, while his unfavourables are 30%. The survey also notes a decline in Nigel Farage's approval rating, falling from minus 12 in July to minus 20 in August.
Despite Mr Burnham's personal popularity, the Labour party's poll ratings have not yet surpassed Reform, according to the tracking data.