Streaming giants Disney+ and Hulu have implemented price increases across most of their services and bundles. Subscribers are likely to see a price hike of a couple of dollars per month, regardless of whether they opt for ad-supported or ad-free versions, or bundled services.
Disney's terms of service also state that they may insert ads before and after programming on any subscription tier. This trend is not exclusive to Disney, with other services like Apple and Peacock also raising their prices. Apple has increased its prices four times in four years, while Peacock subscribers have reportedly seen their bills rise by five or six dollars a month since summer 2025.
These price adjustments have led to consumer reactions, with an estimated 39% of Americans reportedly cancelling a streaming service in the last six months. This phenomenon has been termed "streamflation." A majority of people are also reported to subscribe to at least three streaming services, with households spending approximately $70 per month on these services.