WTW, a leading global advisory, broking, and solutions company, has announced a new partnership with Everest Funeral Concierge. This collaboration will see Everest's unique funeral planning and advocacy support services introduced to the employees of WTW's UK clients, marking a significant expansion of employer-provided wellbeing benefits in the country.
The service is designed to alleviate the considerable emotional and financial burden that often accompanies arranging a funeral. Employees will gain access to Everest's team of advisors who can assist with various aspects of funeral planning, including comparing prices from local funeral directors, negotiating costs, and navigating the complex decisions involved in organising a memorial service. This support extends beyond logistics to include grief counselling resources and legal guidance, providing a holistic approach to end-of-life planning.
This initiative reflects a growing recognition among UK employers of the importance of comprehensive wellbeing programmes. While traditional benefits often focus on physical and mental health, financial wellbeing, and retirement planning, support for critical life events such as bereavement has historically been less common. By integrating Everest's services, WTW's clients will be able to offer a tangible benefit that can significantly reduce stress and financial strain for their workforce during a challenging time.
The cost of funerals in the UK has been a persistent concern for many families. According to recent reports, the average cost of a basic funeral can run into thousands of pounds, creating a substantial financial hurdle for bereaved individuals. Services like those offered by Everest aim to provide transparency and cost-efficiency, potentially saving families considerable sums by helping them make informed choices and avoid unnecessary expenses.
For Everest Funeral Concierge, this partnership represents a strategic entry into the UK market, leveraging WTW's extensive client base. It underscores a broader trend of specialist services integrating into corporate benefit packages as companies seek innovative ways to support their employees' diverse needs and enhance their overall employee value proposition. The move is expected to be welcomed by employees and HR professionals alike, offering a practical solution to a universal life event.