Amazon hardware prices rise by up to 60% due to memory shortage
UKPulse Consumer Desk
Amazon has increased the prices of its hardware devices by as much as 60% over the weekend, attributing the hikes to significant increases in memory and storage component costs.
- Amazon's hardware prices, including Fire TVs, Echos, Kindles, and Eeros, have increased by up to 60%.
- The company stated that rising memory and storage component costs are the reason for the price adjustments.
- The global memory shortage is expected to continue throughout 2027.
Amazon has significantly raised the prices of its hardware devices, with increases of up to 60% in some cases, over the weekend. The price adjustments affect products such as Fire TVs, Echos, Kindles, and Eeros.
The company stated that the consumer electronics industry is facing substantial increases in memory and storage component costs. Amazon said it absorbed these increases for as long as possible before adjusting prices across its product lines.
An example cited is the Echo Dot, which saw its price jump by 60% from $49.99 to $79.99. Amazon also indicated it would continue to offer occasional promotions to customers over the next year.
Why this matters: The price increases reflect the ongoing global memory shortage, which is impacting the cost of producing various devices across the consumer electronics industry.
What this means for you: You may find Amazon hardware devices, such as Fire TVs, Echos, Kindles, and Eeros, are now more expensive.