Olajide Olatunji, globally recognised as KSI, has announced his departure from the Sidemen, the hugely popular YouTube collective he co-founded 13 years ago. The decision, revealed recently, marks a significant moment for the online entertainment landscape, as one of its most prominent figures steps away from the group that helped define a generation of digital content creation.
KSI has been an integral part of the Sidemen since their formation in 2013, contributing to their meteoric rise from individual gaming commentators to a multifaceted entertainment brand. The group, comprising seven members, has amassed a colossal following across multiple YouTube channels, known for their challenges, vlogs, and gaming content. Their combined subscriber count runs into the tens of millions, making them one of the most influential and successful collectives in the UK's digital sphere.
Beyond his work with the Sidemen, KSI has forged a highly successful individual career. He has achieved considerable acclaim as a musician, with chart-topping singles and albums, and has made a significant impact in the world of professional boxing, participating in high-profile events. His entrepreneurial ventures, including the PRIME Hydration drink, co-founded with fellow YouTuber Logan Paul, have also demonstrated his broad appeal and business acumen.
The departure of such a foundational member inevitably raises questions about the future direction of the Sidemen. While the remaining members – Simon Minter (Miniminter), Josh Bradley (Zerkaa), Tobi Brown (TBJZL), Ethan Payne (Behzinga), Harry Lewis (W2S), and Vik Barn (Vikkstar123) – have their own individual careers, KSI's unique personality and contributions have been central to the group's dynamic and appeal. The collective has expanded into various revenue streams, including merchandise, fast-food chains, and live events, solidifying their status as a major entertainment entity.
The announcement underscores the evolving nature of digital celebrity and the pressures and opportunities faced by creators navigating long-term careers in a rapidly changing industry. For KSI, this move appears to be a strategic decision to further focus on his diverse range of projects, cementing his status as a global entertainer and entrepreneur beyond the confines of a collective.
The Sidemen's content is primarily available on YouTube, with various channels dedicated to specific types of videos. Individual members, including KSI, also maintain their own channels. There is no indication that this change will affect the availability of past content or the Sidemen's presence on the platform.
Source: KSI's official announcement