Manchester United has struck a significant £20m-per-season deal with gambling giant Betway, which will see the company sponsor the club's training kits. This agreement is reportedly the largest of its kind in world football.
The deal arrives in a season where Premier League clubs have implemented a ban on gambling and casino brands appearing as front-of-shirt partners on home and away kits. United's chief business officer, Marc Armstrong, stated that the partnership's scale reflects the club's growth strategy and global appeal.
This new sponsorship fills a gap after United's previous training kit deal with blockchain network Tezos concluded in 2025. The club, owned by the Glazer family and Sir Jim Ratcliffe, secured the agreement with the Super Group-owned brand ahead of their return to the Champions League under Michael Carrick.