Netflix has announced that it is expanding its revamped mobile app across Asia, as the media giant looks to boost its mobile and gaming business. The move is part of a broader effort to increase the company's presence in the region, where mobile phone usage is high and the gaming market is growing rapidly.
The revamped app will feature enhanced gaming capabilities, including improved performance and a more intuitive interface, according to a statement from the company. This will enable users to enjoy a more seamless gaming experience on their mobile devices, the company said.
Additionally, Netflix is doubling down on its kids' gaming business, with the company investing in new gaming content and features designed specifically for children. This includes a range of popular titles, such as 'Pokémon Go' and 'Fortnite', which have been optimised for mobile devices.
The expansion of the app across Asia comes as Netflix faces increasing competition in the region from rival streaming services, such as Disney+ and HBO Max. However, the company remains confident in its ability to compete, citing its strong brand recognition and robust content library.
In a statement, a spokesperson for Netflix said: 'We are committed to providing our users with the best possible experience, and the expansion of our mobile app is a key part of this strategy. We are confident that our enhanced gaming capabilities and improved performance will help us to stand out in a crowded market.'
Netflix has not disclosed the exact timeline for the expansion of the app, but said that it expects to roll out the new features across all major markets in Asia in the coming months.