The UK's internet culture scene is abuzz with the rise of Pixelate, a series of raves that bring together fans of memes, online gaming, and digital culture in a celebration of all things internet.
At a recent event in London, the music was as garish as the meme-referencing costumes, with clubbers in cat ears waving LED glow sticks and squealing in anticipation.
DJ Compulsive Leia was in charge of getting the crowd 'crazy', spinning a set that included a remixed version of Axel F – the infamous tune associated with the Crazy Frog.
The event was a testament to the growing demand for offline experiences that cater to the UK's internet-savvy population.
Organisers say Pixelate provides a much-needed community for online enthusiasts, who often find themselves isolated behind screens.
As the events continue to gain momentum, it remains to be seen whether Pixelate will become a mainstream phenomenon or remain a niche interest.