Towns across Wiltshire and the city of Bristol are experiencing a surge in visitor numbers, reportedly linked to the ongoing production of the new ITVX series, 'Rivals'. The adaptation of Jilly Cooper's popular novel has seen its cast and crew filming in picturesque locations, including the historic market town of Corsham and various sites across Bristol.
Local businesses and tourism bodies have noted an increased interest from both domestic and international visitors keen to explore the backdrops chosen for the highly anticipated drama. Reports suggest that many tourists are specifically seeking out locations where members of the star-studded cast, which includes David Tennant, Aidan Turner, and Alex Hassell, were recently spotted during filming.
Corsham, known for its honey-coloured Bath stone buildings and historic High Street, has long been a popular destination for film and television productions due to its preserved Georgian architecture. Similarly, Bristol offers a diverse range of backdrops, from its vibrant harbour to its elegant Georgian squares, making it a frequent choice for period dramas and contemporary productions alike. This latest influx of visitors highlights the 'set-jetting' phenomenon, where fans travel to locations featured in their favourite shows and films.
The economic impact of such productions can be significant, bringing direct investment through crew spending on accommodation, food, and local services, as well as the longer-term benefit of increased tourism once a series airs. Local councils and tourism organisations often actively promote their areas as filming destinations, recognising the potential for sustained visitor interest and economic growth.
'Rivals' is set in the fictional county of Rutshire and delves into the glamorous, often scandalous, lives of the British upper classes. Its production has generated considerable buzz, not only among fans of Jilly Cooper's novels but also within the wider television industry. The series is expected to debut on ITVX, ITV's streaming service, at a later date, further cementing the potential for these locations to become even more recognised.