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Spider-Man: Brand New Day boosts Marvel's Spider-Man game players

The success of Spider-Man: Brand New Day has caused a surge in people playing Spider-Man video games, with a 40% increase in Google search terms and a 500% increase in Steam players.

  • Google search terms for 'new Spider-Man game' and 'Spider-Man Brand New Day game' have seen a 40% increase
  • Concurrent player numbers for Marvel's Spider-Man and Marvel's Spider-Man 2 have hit new heights

The success of Spider-Man: Brand New Day has caused a surge in people playing Spider-Man video games. According to SteamDB, Marvel's Spider-Man's player count hit a four-year high yesterday (August 4) with the sequel also attracting the most players it's had since it launched for PC in January 2025.

Why this matters: The increase in players may be due to the film's influence on the games, with several scenes from the movie heavily inspired by the games.

What this means for you: If you're a fan of the Spider-Man games, you may want to check out the current player numbers and see if the surge in interest is still ongoing.

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