Gareth Edwards, the director behind 2016's Rogue One: A Star Wars Story and the upcoming Jurassic World Rebirth, has come out in support of generative AI in film-making. Speaking at Amazon's AI on the Lot event in Culver City, California, Edwards described AI as 'fucking genius' in helping filmmakers, claiming it will 'do anything you ask'.
Edwards' enthusiasm for AI is evident in his statement that it's 'going to be better than CGI'. This comes as the film industry continues to explore the potential of AI in post-production, with applications ranging from colour grading to visual effects.
Edwards' comments follow a growing trend of AI adoption in the film industry. Many studios and directors are now utilising AI-powered tools to streamline the post-production process, enhance visual effects, and even create original content. This trend is set to continue, with experts predicting significant advancements in AI capabilities in the coming years.
Amazon's AI on the Lot event, where Edwards made his comments, brings together industry professionals to discuss the latest developments in AI and its applications in film-making. The event aims to showcase the potential of AI in enhancing the creative process and improving efficiency in the production pipeline.
Edwards' endorsement of AI is significant, given his involvement in major blockbusters. His Rogue One film won several awards, including two BAFTA Awards and a Brit Award. His Jurassic World Rebirth project is also highly anticipated, with a release date yet to be confirmed.
The use of AI in film-making has significant implications for the industry. As AI capabilities continue to improve, we can expect to see increasingly sophisticated visual effects and enhanced post-production processes. This shift towards AI-driven production will also open up new opportunities for filmmakers, enabling them to explore new creative possibilities and push the boundaries of storytelling.