Sumo wrestling clubs are opening at a rapid pace across the UK, with social media playing a key role in changing public perceptions of the sport. In the last two years, the number of clubs in England has risen from one to 13.
Joe Andrews, founder of the first sumo club in the south-west of England, based in Glastonbury, attributes this growth largely to viral social media videos. He stated that the short duration of bouts, typically five to 15 seconds, makes for effective content on platforms like YouTube and Facebook.
Andrews believes that previous misconceptions about the need to be a heavyweight deterred potential participants. He clarified that amateur sumo is more inclusive than professional sumo, accommodating people of various shapes and sizes, and does not require extensive fitness. He also noted an increase in women's involvement in the sport.
The British Sumo Federation indicates that while sumo has maintained a consistent profile in the UK since the mid-1980s, it has seen rapid growth globally in recent years. London's Royal Albert Hall hosted a Grand Sumo Tournament in October 2025, suggesting a demand for the sport in the UK.